I travel very often to events: Automation, electrical industry, mechanical and plant engineering. Innovation is omnipresent there and if you listen to the speeches of CEOs and marketing managers, the words “innovation”, “transformation” and “digitalization” are uttered at least 10 times during a 15-minute speech. The tip of a pencil breaks off in the process, one might want to count.

But often the innovative products mentioned are merely newer versions of the previously offered solutions. A bit better, a bit more efficient or peppered with a few new functions. But this “new” is not necessarily synonymous with innovation. Kodak, for example, had managed to vaporize another layer of silver onto the film base of their analog film products to get even more brilliant images. This was new and advanced, but at that point no longer innovative – because in the meantime, digital cameras were already on the rise. 

The film industry in particular – and camera manufacturers in specific – has been extremely creative in recent decades. Above all, manufacturers from Japan have excelled here: suitable products for the mass market, and always keeping the customer’s wishes in mind is synonymous with the success achieved here. From bulky professional SLR bodies to lightweight mirrorless compact cameras that you can even screw your old lenses onto. Innova