If you enter the words innovation + transformation into the search field of a well-known internet search engine these days, you will have about 0.5 seconds later around 432 million results on the screen. Interestingly, many of the posts found are associated with the word digitization.

Does innovation and transformation only work in the context of digitization?

Initially, digitization was used primarily in automation and optimization, used to modernize workplaces, create computer networks and introduce software products such as office programs or enterprise resource planning systems. Today, disruptive technologies and innovative business models such as autonomization, flexibilization and individualisation are in the foreground and lead to the fourth industrial revolution “Industry 4.0”.

Digitalization creates business models, whereas innovation and transformation enables brainstorming and changes the way a business works – the way in which it generates profits.

A striking example of innovation and transformation is that of t